NEW CASE STUDIES ADDED EVERY YEAR… PROBABLY
"I LOVE YOUR NEW WEBSITE" - MUM
A WORD FROM MY SPONSOR: NESCAFE AZERA - RICH SMOOTH AND FLAVOURFUL
HELP! I'M BEING HELD HOSTAGE BY A WEB DEVELOPER
NEW CASE STUDIES ADDED EVERY YEAR… PROBABLY
"I LOVE YOUR NEW WEBSITE" - MUM
A WORD FROM MY SPONSOR: NESCAFE AZERA - RICH SMOOTH AND FLAVOURFUL
HELP! I'M BEING HELD HOSTAGE BY A WEB DEVELOPER
NEW CASE STUDIES ADDED EVERY YEAR… PROBABLY
"I LOVE YOUR NEW WEBSITE" - MUM
A WORD FROM MY SPONSOR: NESCAFE AZERA - RICH SMOOTH AND FLAVOURFUL
HELP! I'M BEING HELD HOSTAGE BY A WEB DEVELOPER
HEY!
I’m a multidisciplinary Designer, Illustrator and Creative Director currently based in London.
HEY!
I’m a multidisciplinary Designer and Creative Director currently based in London.
ABOUT ME
My work pairs strong creative and visual design skills with a focus on audience led strategic thinking. Most recently I have been crafting digital brands and content as a Director for creative agency Never Dull.
Central to my practice is the desire to create joyful moments that connect brands with their audiences through memorable design and resonant creative ideas. Brand buzzwords aside, it’s about making space for audiences to feel seen and heard through the work, helping to build lasting relationships with your brand. Also just generally making something that you can be proud of.
I am also currently a Director of Glug Events, an in-person Notworking™ series launched in 2013 that aims to champion creative communities around the world through talks, workshops and activations. Re-launching 2025!
DIRECTION
As a Director I have handled projects and teams across everything from digital brands and events to video and animation. I’ve had the pleasure to work across a wide range of sectors though I'm predominantly focussed on the arts and entertainment sectors; I have a soft spot for change making small businesses. Having been a Business and Creative Director for the last 4 years I'm very comfortable working directly with clients, presenting work and utilising a wide range of project management tools (Loves a spreadsheet). Whether a project is just an idea or deep in production, I love jumping in, bringing clarity, and making things happen.
DESIGN
I have 6+ years experience working in both agency and in-house design teams. So whether it’s working to set goals or through exploratory sprints I can pivot (insert Ross Geller) to any specification you need. Primarily my design practice has been focused on crafting digital brands, however I also have a honed set of motion graphics skill and a detailed eye for print and packaging. Through my work I've developed a keen awareness for accessible design and delivering work to WCAG standards.
ILLUSTRATION
My illustration practice is varied and versatile but predominantly focuses on creating bespoke Illustration for brand systems and toolkits. Whether it’s hero assets, character design, stickers or icons I always strive to create systems that give internal teams the freedom and flexibility to express themselves. I love creating unique and playful ways to communicate abstract ideas. Nothing needs to be joyless and I believe that for a brand to really stand out and show audiences that you’re invested in their experience it's all about how you inject joy into even the most mundane moments of their user journey. IMO - Converting mundane moments into joyful ones is a quick and quantifiable way to improve user experiences and create brand advocacy!
DIRECTION
As a Director I have handled projects and teams across everything from digital brands and events to video and animation. I’ve had the pleasure to work across a wide range of sectors though I'm predominantly focussed on the arts and entertainment sectors; I have a soft spot for change making small businesses. Having been a Business and Creative Director for the last 4 years I'm very comfortable working directly with clients, presenting work and utilising a wide range of project management tools (Loves a spreadsheet). Whether a project is just an idea or deep in production, I love jumping in, bringing clarity, and making things happen.
DESIGN
I have 6+ years experience working in both agency and in-house design teams. So whether it’s working to set goals or through exploratory sprints I can pivot (insert Ross Geller) to any specification you need. Primarily my design practice has been focused on crafting digital brands, however I also have a honed set of motion graphics skill and a detailed eye for print and packaging. Through my work I've developed a keen awareness for accessible design and delivering work to WCAG standards.
ILLUSTRATION
My illustration practice is varied and versatile but predominantly focuses on creating bespoke Illustration for brand systems and toolkits. Whether it’s hero assets, character design, stickers or icons I always strive to create systems that give internal teams the freedom and flexibility to express themselves. I love creating unique and playful ways to communicate abstract ideas. Nothing needs to be joyless and I believe that for a brand to really stand out and show audiences that you’re invested in their experience it's all about how you inject joy into even the most mundane moments of their user journey. IMO - Converting mundane moments into joyful ones is a quick and quantifiable way to improve user experiences and create brand advocacy!
MY TOOLS
Liam Murphy
Founder, Stix Mindfulness
"Alex helped us direct our branding into something far better suited to our target audience, and provided us with a catalogue of excellent content that we continue to use everyday to promote our brand. I look forward to our Tuesday morning calls every week!"
Peny Fosten
CEO, Arts for dementia
"I can absolutely say that Never Dull were brilliant to work with. Their work to understand our needs even at the pitch stage was really impressive, and having been selected they did even more to ensure their design was as appropriate as possible for our key audience."
Joel Davidson
Head of Design
"Working with Alex was an absolute pleasure. At FlashAcademy, I’re deeply passionate about our creative future, and as I’ve grown, I knew I needed a fresh, cohesive way to reimagine the world our users interact with. He approached the challenge with care, creativity, and a real understanding of our vision, delivering a refreshed system we’re incredibly proud of.”
Nathalie Brough-Aparicio
Managing Partner, gowithYamo
"Couldn't recommend more!
Alex helped us redesign our branding and provided us with a beautifully considered brand book and set of assets. From the concepts to the execution - top-notch, highly professional with brilliant ideas."
Sara Lord
CCO, Recognition
"Never Dull are the dream team. Working with them has been not only very fulfilling on a creative level, but seamless from an organisational standpoint. They are quick, reactive and appreciative of our needs as a global company. Total pleasure!"
Sara Berkai
Founder, Ambessa Play
"Working with Alex and Ben has been an absolute delight - we highly recommend. Their creativity and attention to detail made the web design process super easy and also enjoyable. The final work exceeded our expectations and captured our vision!"
Liam Murphy
Founder, Stix Mindfulness
"Alex helped us direct our branding into something far better suited to our target audience, and provided us with a catalogue of excellent content that we continue to use everyday to promote our brand. I look forward to our Tuesday morning calls every week!"
Peny Fosten
CEO, Arts for dementia
"I can absolutely say that Never Dull were brilliant to work with. Their work to understand our needs even at the pitch stage was really impressive, and having been selected they did even more to ensure their design was as appropriate as possible for our key audience."
Joel Davidson
Head of Design
"Working with Alex was an absolute pleasure. At FlashAcademy, I’re deeply passionate about our creative future, and as I’ve grown, I knew I needed a fresh, cohesive way to reimagine the world our users interact with. He approached the challenge with care, creativity, and a real understanding of our vision, delivering a refreshed system we’re incredibly proud of.”
Nathalie Brough-Aparicio
Managing Partner, gowithYamo
"Couldn't recommend more!
Alex helped us redesign our branding and provided us with a beautifully considered brand book and set of assets. From the concepts to the execution - top-notch, highly professional with brilliant ideas."
Sara Lord
CCO, Recognition
"Never Dull are the dream team. Working with them has been not only very fulfilling on a creative level, but seamless from an organisational standpoint. They are quick, reactive and appreciative of our needs as a global company. Total pleasure!"
Sara Berkai
Founder, Ambessa Play
"Working with Alex and Ben has been an absolute delight - we highly recommend. Their creativity and attention to detail made the web design process super easy and also enjoyable. The final work exceeded our expectations and captured our vision!"
Liam Murphy
Founder, Stix Mindfulness
"Alex helped us direct our branding into something far better suited to our target audience, and provided us with a catalogue of excellent content that we continue to use everyday to promote our brand. I look forward to our Tuesday morning calls every week!"
Peny Fosten
CEO, Arts for dementia
"I can absolutely say that Never Dull were brilliant to work with. Their work to understand our needs even at the pitch stage was really impressive, and having been selected they did even more to ensure their design was as appropriate as possible for our key audience."
Joel Davidson
Head of Design
"Working with Alex was an absolute pleasure. At FlashAcademy, I’re deeply passionate about our creative future, and as I’ve grown, I knew I needed a fresh, cohesive way to reimagine the world our users interact with. He approached the challenge with care, creativity, and a real understanding of our vision, delivering a refreshed system we’re incredibly proud of.”
Nathalie Brough-Aparicio
Managing Partner, gowithYamo
"Couldn't recommend more!
Alex helped us redesign our branding and provided us with a beautifully considered brand book and set of assets. From the concepts to the execution - top-notch, highly professional with brilliant ideas."
Sara Lord
CCO, Recognition
"Never Dull are the dream team. Working with them has been not only very fulfilling on a creative level, but seamless from an organisational standpoint. They are quick, reactive and appreciative of our needs as a global company. Total pleasure!"
Sara Berkai
Founder, Ambessa Play
"Working with Alex and Ben has been an absolute delight - we highly recommend. Their creativity and attention to detail made the web design process super easy and also enjoyable. The final work exceeded our expectations and captured our vision!"
SONGS ON MY SHUFFLE
WANNA
NOUR
NANANA EDIT
PEGGY GOU
LW KAN
EL SHAB ARAB
BRAZILIAN SKY
DEMM DEEP
WANNA
NOUR
NANANA EDIT
PEGGY GOU
LW KAN
EL SHAB ARAB
BRAZILIAN SKY
DEMM DEEP
WANNA
NOUR
NANANA EDIT
PEGGY GOU
LW KAN
EL SHAB ARAB
BRAZILIAN SKY
DEMM DEEP
LET'S CHAT
GOT AN IDEA
FOR A PROJECT?
Looking to spice up your identity/marketing/life & need some creative support? Ideation through to delivery I can help elevate your project.
LET'S CHAT
GOT AN IDEA
FOR A PROJECT?
Looking to spice up your identity/marketing/life & need some creative support? Ideation through to delivery I can help elevate your project.
LET'S CHAT
GOT AN IDEA FOR A PROJECT?
Looking to spice up your identity/marketing/life & need some creative support? Ideation through to delivery I can help elevate your project.